![]() ![]() ![]() De Bono was a Rhodes scholar at Oxford and has held appointments at the universities of Oxford, Cambridge, London and Harvard. ![]() He has written thirty-six books in the field of creativity and thinking – including the international bestsellers Six Thinking Hats and Lateral Thinking. His instruction has been sought by governments and by the leading corporations of the world. The years have shown that Edward de Bono’s lateral thinking technique really does work for individuals and corporations.Įdward de Bono is the leading authority in the field of creative thinking, the originator of the term ‘lateral thinking’, and one of the few thinkers who is highly regarded internationally. Full of thinking tools guidelines and principles this ‘textbook’ encourages the use of values and emotions to guide you through life. ![]() Description Serious Creativity By Edward De BonoĪs competition in the business world intensifies creativity is becoming increasingly important, as it is the best and cheapest way to get added value out of resources.Įdward de Bono shows how creativity can be a useable skill instead of a matter of talent, temperament or luck.This fundamental book on deliberate creative thinking shows you how creativity can be used in a serious way, far beyond being uninhibited.ĭe Bono’s approach has been used by business executives around the world with astounding results. Arrives by Tue, Mar 21 Buy Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (Pre-Owned Paperback 9780887306358) by Edward de Bono. In the Textbook of Wisdom bestselling author Edward De Bono ( Lateral Thinking, Serious Creativity) explains how you do not have to have lived forever to benefit from the experience of those who have. ![]()
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